What we put on our skin matters

Designed and manufactured in England, our beautiful baby skincare range has been lovingly formulated using high quality ingredients that help leave skin hydrated, nurtured and amazingly soft. Click here to read our Ingredient Glossary

FREE FROM: Parabens, Phthalates, SLS/SLES, Dyes, Mineral Oils, Fragrance Allergens

A luxurious range with the safest, highest quality ingredients


♥ Absorbs quickly with light consistency

Keeps baby´s skin moisturized and supple

Contains anti-oxidants and lauric and caprylic acids

Has Anti-fungal and anti-bacterial properties


Mild oil that helps the skin retain moisture

Light texture leaving skin soft and silky

Effective for smoothing out damaged skin

Skin conditioning agent (emollient)


Promotes tissue regeneration

Fast healing of eczema and inflammatory skin conditions.

Antibacterial properties

Beneficial for dry or damaged skin


♥ This lovely plant does wonders to sensitive skin

Useful for treating rashes

Good for skin breakouts


 High source of Vitamin E

 Great product to use on newborn skin

 Calming and moisturizing

 Very effective on eczema


 An ideal moisturizer that hydrates skin

 Helps with eczema and rashes

Effective for damaged skin

 Known by doing wonders to skin


 Naturally rich in emollients

 Pure for sensitive skin

 Nourishes skin

 Makes skin smoother and softer

FREE FROM: Parabens, Phthalates, SLS/SLES, Dyes, Mineral Oils, Fragrance Allergens


All Goodness, Natural Luxury

FEEL CONFIDENT — It is important for us to take away the guess work on labels and give you access to information about our ingredients so you feel confident about our products. Read our Ingredient Glossary   

 Ingredients we AVOID: 

× Parabens (propyl-, isobutyl-, methyl-, and others): A class of preservatives used to prevent the growth of bacteria in products. These have been known to alter important hormone mechanisms in our bodies and can be found in: Shampoos, Lotions and Body Washes.

× (SLS and SLES) Sodium Lauryl Sulfate and Sodium Laureth Sulfate: These are surfactants that can cause skin irritation or trigger allergies. These are sometimes contaminated with other products in order to process other chemicals and can be found in Shampoos, Lotions and Washes.

× BHA and BHT: These are synthetic antioxidants used to extend shelf life of products and have been known to be carcinogens, hormone disruptors and may even cause liver damage. These ingredients can be found in lipsticks, moisturisers and diaper creams.

× Phthalates (DEP, DEHP, DBP, and others): A class of plasticizing chemicals used to make products more pliable. These have been known to disrupt the endocrine system in our bodies and can be found in synthetic fragrances.

× Synthetic Fragrances: Although we cannot disclose our fragrance formula (as it is our trade secret), we can assure you that this is an allergen-free scent and we recommend you keep clear from synthetic fragrances that are engineered to contain allergens, hormones and harmful chemicals.

× Formaldehyde: This is used as a preservative and is a known carcinogen that is also linked to asthma, neurotoxicity, and developmental toxicity. It can be found in: shampoos, bubble baths and body washes.

Scientists should not be the only ones able to understand what labels truly mean. This is why we are sharing with you our Ingredient Glossary ♥ which is a comprehensive collection of every single ingredient used in our baby skin care range. We have carefully chosen and ensured that our ingredients are Safe and as Natural as possible.